Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

The main conventions in a music video are quick fast paced editing in-between each scene this is usually to make the video flow throughout. Near enough every music video there will be a repeatable scene which will be shown a few times to the audience, sometimes these scenes are repeated only during the chorus which makes sense to repeat when there is a repeat of lyrics. However the scenes are sometimes repeated randomly with no reason. In my music video there are scenes which have been repeated, I did this to break down some of the longer shots throughout the video, i used a scene of a train going back and forth and repeated that a few times and also repeated a shot of someone saying ‘My Love’.
In my video i have used an element of performance, which is someone miming the lyrics and dancing towards the end of the video, this is a typical convention in nearly all music videos, so i thought i would have to also add this to my production.
Also the lyrics of the video are some way shown the element of film, so this means that the video would be showing you what the lyrics are saying or meaning.
Usually the conventions of a music video vary depending on a genre of music. My track is a bassline track from an artist called ‘Mr Virgo’ which is fast paced, this means that the music video had to be fast paced in order to have some relevance with the audio track.
The bassline genre is a niche genre, so therefore it’s less widespread and public to an everyday audience. There are few music videos which are based on a bassline genre however many artist just create the music but no videos. Often the conventions used in bassline music videos are an element of performance, which instead of someone just singing and dancing they would portray there bassline music as a story, so they would have someone performing, but at the same time showing a story, for example following a man on a journey. With bassline it’s typically hard to make a video because there is often little or no lyrics, and the tracks are quite long considering the lack of lyrics.
However ‘My Love’ was remixed by ‘Mr Virgo’ as it was originally a song from Justin Timberlake and the developed into a bassline track. Therefore i had to focus on both the bassline side and pop side of the track. So that is why i had elements of performance which was singing and elements of dancing.

How effective is the combination of your main product and ancillary texts?

For my website i researched into different genre websites and realised that all of the pages used are along the same lines, so this lead me to choosing my five pages to have at the top of my site. I focused my research on to two very different style sites which was ‘Girls Aloud’ and the ‘NME’ website, both are mainstream, however they focus on different genres and layed out there website differently.
The predominant colour for bassline websites or albums is black with either a bright colour which creates a contrast or with some kind of abstract design or image. Therefore for my webpage i decided to use a black and white colour scheme which creates an effective and professional finish. On my home page i had an image of someone who was playing ‘Mr Virgo’ which i used for the front cover of my CD case, this is because i thought that would be the best way to interlink the both texts together.
My CD cover consists of a front and back cover, and two inside covers.
The front cover has Mr Virgo on the front standing in front of a brick wall in black and white, this image is on the website and the colour scheme of the front cover looks continuous throughout both texts.
For the first of the inner page’s duplicated 6 of the same image and changed the colours of Mr Virgo, i think this created a good effect, and i received good feedback because of the inlay.
My back cover consist of the same brick wall, with two body shots of Mr Virgo with the colours manipulated, i did this in order to be consistant with both the front cover and the first inlay cover.